Are you connecting with today’s shoppers both in-store and online that provides an uninterrupted experience in your retail shop? Shoppers expect more than a transactional relationship, they want a seamless and personalized journey that is customer-centric across omni-channels. This workshop will explore the retailers’ perspective of redirecting focus from product and brand to the customer. Takeaways: 1. Analyze the unique retail customer experience across all touchpoints and the challenges of transformation. 2. Identify and integrate multiple shopping techniques, devices, and channels to provide opportunities for the customers to purchase your merchandise.