Do you have a digital storefront that represents your brand, attracts the attention of potential customers, motivates them to navigate through your site, and make a purchase? Today, the retail industry must adapt with the rise of the internet which has transformed the retail landscape across all industries. This workshop will provide digital storefront design techniques to help you survive in this ever-evolving market. Takeaways: - Illustrate the principles of e-retail design through the psychological motivations of color, layout, interface, experience, and responsive design components. - Identify and apply branding and design principles to create effective digital storefront designs.